مجلة الابداع الرياضي
Volume 10, Numéro 2, Pages 364-389
2019-12-05
The Strategy Of Managing Funds In Sports Clubs In The Light Of Professionalism. The Transfer Of Direct Public Support To The Support Of Public And Private Companies Field Study Conducted At The Level Of Some Of The Clubs Of The First Professional Association
Authors : Mansouri Nabil . Lounas Abdellah .
Abstract
Abstract: The study aims to know the mechanism of collection and management of funds at professional Algerian clubs, especially with the beginning of the lack of public funding and methods of searching for private financing methods in the absence of a marketing culture for clubs and publicity for companies, In view of the fact that the current management of professional clubs in general is characterized by high performance ability, financial and administrative management as well as follow-up of the management of sports management and administrative movements require it to take a suitable place for integrated management and therefore it is imperative for administrators knowledge of modern scientific knowledge while choosing principles or Effective elements to achieve their desired objectives, This goal, which the Algerian clubs have been trying to achieve since the enactment of the laws of professional sports to be applied on the ground, both in terms of human management, administrative or financial. In light of this, our study came to clarify the most important strategies adopted by the Algerian professional clubs' managers in managing the funds from inputs and outputs and how they behave in light of the lack of government funding and what are the strategies for searching for funding sources for advertising and marketing, In the field of study, a sample of 40 Algerian clubs were used in the first excellent section and 40 clubs in the second excellent section. The questionnaire was designed for administrators as well as an interview with the heads of the sample study clubs. In light of the results obtained, the researchers recommended that: 1 - the actual application of the provisions of the law of professionalism to turn sports clubs into commercial enterprises in order to reduce the expenses of the state clubs. 2 - Dependence on marketing strategy and marketing in order to bring money to clubs 3 - Roofing the wages of players and advertising with the social security in order to reduce the waste of money. الملخص : تهدف الدارسة إلى معرفة آلية تحصيل وتسيير الأموال لدى النوادي المحترفة الجزائرية خاصة مع بداية نقص التمويل العمومي وطرق البحث عن أساليب التمويل الخاص في ظل غياب ثقافة تسويقية للنوادي ودعائية للشركات وفي الشق الميداني للدراسة تم استخدام عينة من 04 نوادي جزائرية في القسم الأول الممتاز و04 نوادي في القسم الثاني الممتاز. وتم تصميم استمارة استبان للإداريين وكذا مقابلة مع رؤساء نوادي عينة الدارسة ، وفي ضوء النتائج المتحصل عليها أوصى الباحثون على ما يلي : 1- التطبيق الفعلي لمضامين قانون الاحتراف بتحويل النوادي الرياضية الى مؤسسات تجارية من اجل التقليل من نفقات الدولة على النوادي. 2- تسقيف أجور اللاعبين والإعلان عنها لدى الضمان الاجتماعي من اجل الحد من تبذير الأموال. الكلمات الدالة:الإستراتيجية-تسيير الأموال -الاحتراف-النوادي الرياضية RÉSUMÉ : L’étude vise à connaître le mécanisme de collecte et de gestion des fonds dans les clubs professionnels algériens, en particulier avec le début de l’absence de financement public et de méthodes de recherche de modes de financement privés en l’absence de culture marketing pour les clubs et les entreprises. Un échantillon de 04 clubs algériens de la première section a été utilisé. Clubs dans la deuxième excellente section. Le questionnaire a été conçu à l’intention des administrateurs, de même qu’un entretien avec les responsables des clubs d’étude de l’échantillon, à la lumière des résultats obtenus, et a recommandé ce qui suit 1 - l’application effective des dispositions de la loi sur le professionnalisme pour transformer les clubs sportifs en entreprises commerciales afin de réduire les dépenses des clubs d’État. 2 - Couverture des salaires des joueurs et publicité avec la sécurité sociale afin de réduire le gaspillage d'argent. Mots-clés: stratégie - gestion de l'argent - professionnel - clubs de sport
Keywords
strategy ; money management ; advertising and marketing ; Professionalism ; sports clubs
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