مجلة بحوث الإدارة والاقتصاد

Management & Economics Research Journal

Description

The Journal of Management and Economic Research is an international, double-blind, open-access, peer-reviewed journal published by the University of Djelfa, Algeria. The journal aims to publish original scientific research in the fields of economics, accounting, finance and management, in English,. The Journal welcomes submissions from academic and non-academic researchers, research teams, and institutions, with the goal of providing relevant and timely information from a variety of sources, written and published with the utmost integrity, to serve the needs of participants in all areas of economics.

The primary objective of the Journal of Management & Economics Research is to encourage and facilitate the exchange of knowledge, thus, the journal provides immediate open access to its content, supporting a greater global exchange of knowledge. The editorial board strives to maintain high quality standards for articles published in the journal, ensuring that all submissions go through a rigorous peer review process by experts in relevant research areas.

  The Journal of Economics and Management Research provides a platform for scholars and researchers to publish their original research in economics, accounting, finance and management, in an effort to advance the advancement of knowledge and understanding in these areas.

Annonce

Announcement

تبعا للمراسلات التي تصلنا للاستفسار حول تصنيف المجلة

فإن مجلة بحوث الإدراة والإقتصاد غير مصنفة بالتحديث الأخير حسب وزارة التعليم العالي والبحث العلمي

وهذا الأمر لا ينطبق على المقالات المرسلة قبل 15 افريل 2024 فالعبرة بتاريخ الارسال

( كل المقالات المرسلة ابتداء من 01 فيفري 2023 الى 14 افريل 2024  تعتبر من صنف ب)

 

 

14-03-2023


6

Volumes

18

Numéros

261

Articles


Commercial Advertising Algorithms and guiding Algerian consumer behavior through Social Media -Study on a sample of TikTok users in Algeria-

مشنان فوزي, 
2024-03-26

Résumé: This study aims to learn about the role played by commercial advertising algorithms, which are one of the main means used by companies to communicate with potential customers in guiding Algerian consumer behaviour by repeatedly highlighting some information and marginalizing others, which in turn hampers the consumer's media know-how process and directs its consumer behaviour towards a particular angle, In this study, we relied on the sample-style survey curriculum in an attempt to describe and analyze the phenomenon by distributing a questionnaire to more than 200 TikTok users. We have reached a series of findings, the most important of which is that algorithms play a significant role in influencing the consumer decision of the studied sample, The results also confirmed that algorithms guide consumers' electronic commercials in an unfair manner and thus control bias in the spread of such advertisements And algorithms depend on some of the principles of mental effectiveness and to satisfy the desires of consumers, making it easier for them to interact and be influenced by these ads spread in tikTok.

Mots clés: algorithms; commercial advertising; consumer behaviour ; Algerian consumer ; Tik tok


The Role of Porto Alegre participatory budget model in local development

Bouras Wafa, 
2024-03-26

Résumé: Participatory budgeting, as exemplified by the Porto Alegre model, has emerged as a pioneering approach to democratize decision-making processes at the local level. Originating in Brazil in the late 1980s, this model involves citizens directly in allocating portions of the municipal budget, thereby fostering transparency, accountability, and social inclusion. This paper explores the Porto Alegre model of participatory budgeting and its role in local development. It examines how this approach empowers communities, enhances civic engagement, and promotes equitable distribution of resources. Additionally, it investigates the impact of participatory budgeting on fostering social capital, strengthening democratic institutions, and spurring sustainable development initiatives. Through a comprehensive review of literature and case studies, this paper provides insights into the mechanisms, challenges, and outcomes associated with the Porto Alegre model of participatory budgeting, ultimately highlighting its significance as a tool for advancing local development agendas worldwide.

Mots clés: Porto Alegre model ; participatory budget ; local development


Digital education as a mechanism for achieving sustainable development-Digitizing education in light of the Corona crisis as an example-

عباسي كريمة, 
2024-04-14

Résumé: In order to advance the human being in various fields, it is necessary to achieve sustainable development that guarantees the right of the individual at the present time and the rights of future generations, by activating several strategies, including human development, which resorted to digital education, in order to ensure sustainable development on the one hand, and on the other hand, capacity. To face challenges, and perhaps the Corona crisis is considered the biggest challenge to the process of digitizing education as a mechanism for achieving sustainable development

Mots clés: Digital education, sustainable development, education, Corona crisis


The role of e-health in health institutions governance at Algeria - a case study of - GMAO platform at the Public Institution for approximate Health, Ras El-Ayoun

بن موسى سليمان,  بوبشيش رفيق, 
2024-02-24

Résumé:  This research paper addressed the importance of e-health in the optimal managementof resources in the health sector, focusing on the role of the digital platform for managing of the maintenance using the computer, GMAO, in the optimal exploitation of medical equipment at its institutions, through the comprehensive follow-up it provides of all medical equipment in the institution, whether during its use. In the various departments and health departments of the institution or through surveilling its periodic preventive and curative maintenance. We also highlight the nature of these platforms and their importance, and touch on the most important axes of their work and how to use them. This was done, through a field study at the Public Institution for aproximate Health, in Ras Laayoune, Batna’s statement. The study concluded that this platform plays an important role, in determining the organization’s direction and strategies, related to the acquisition and maintenance of diverse medical equipment.

Mots clés: é-Health; governance; GMAO platform; health institutions;


Energy security in international relations: reality and hopes

Slama Saida,  Maabed Fehd, 
2024-03-26

Résumé: In recent years, the international energy landscape has accelerated its adjustment. Especially under the impact of factors such as the Ukraine crisis, the international energy security situation has presented many new characteristics and trends. The security risks of new energy are prominent, but oil and gas are still the focus of energy security; the "politicization" of energy is prominent, but the general trend of globalization is difficult to reverse; the low-carbon energy transformation has encountered setbacks recently, but the development of global clean energy is accelerating; the cost of the international energy system Or enter an ascending channel. Changes in the international energy security situation are a complex process that require observation from a comprehensive perspective and a dynamic security perspective. In the future, promoting international energy trade and cooperation will still be the choice of most countries. Maintaining energy security requires focusing on the dynamic balance of development, security and environmental protection.

Mots clés: Energy ; security ; intrnational relations ; reality ; hopes


The impact of market orientation on the new products development - a case study of the Enicab Company, Algeria-

Bennedjai Rania,  Djouad Maroua, 
2024-04-14

Résumé: This study aims to demonstrate the impact of adopting the philosophy of market orientation, which includes understanding the needs of customers, competitors, and market trends. In the new products development (NPD) for Enicab Company, especially in the current business environment, which forces companies to innovate and develop new products to meet the changing needs of customers. The study sample included 32 questionnaires directed to Enicab workers. The questionnaires were analyzed using the SPSS V22, and one of the most prominent results of the study was that there was a positive impact of market orientation on the development of new products at ENICAB in general. Some suggestions were presented to Enicab based on the results of the study.

Mots clés: market orientation, new product development, Enicab



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