مجلة بحوث الإدارة والاقتصاد
Volume 6, Numéro 1, Pages 123-146
2024-03-15
The Role Of Marketing Vigilance In Enhancing The Brand Of Mobilis In Algeria :(an Opinion Survey Study Of A Sample Of Mobilis Customers)
Authors : Madni Ahmed . Mokhtari Attallah .
Abstract
(This research aims to study the impact of marketing vigilance on the brand of the Mobilis company in the Algerian mobile communications market. To achieve the study objectives, we developed a questionnaire to gather the necessary data from some Mobilis customers. A total of 200 questionnaires were distributed. we received 140 valid responses for analysis. The study found a positive impact of marketing vigilance on the brand of Mobilis in the Algerian market. There were no significant differences in the evaluation of marketing vigilance and the brand of Mobilis in the Algerian market based on gender, age, occupation and income. However, differences were observed in the evaluation of marketing vigilance and the brand of Mobilis based on the educational level variable.
Keywords
Marketing Vigilance, Brand, Mobilis Company
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