les cahiers du mecas
Volume 20, Numéro 1, Pages 78-95
2024-06-04

Competitive Intelligence A Driver For Achieving Competitive Advantage Case Study Progress Medical Algerie (promedal)



Authors : Drihem Sarra . Bouklikha Latifa .

Abstract

This papers aims to find potential impact that Competitive Intelligence could have on achieving national Competitive Advantage in a company through a designed survey that was distributed on sample of 40 individuals form PROMEDAL an Algerian company specialized in the production and distribution of medical supplies for unique use , only 31 of them where returned and fully answered. We pursued our study in which we used both descriptive and analytical methods, results of the questionnaire were analyzed with the Statistical program SPSS V26. The results of the study concluded that there was a significant and positive relationship between Competitive Intelligence and competitive advantage. Furthermore, findings of the study indicate a significant relation between CI sub-types and competitive advantage.

Keywords

Competitive Intelligence Competitive Advantage Competitors Intelligence Marketing Intelligence Technological Intelligence.

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