مجاميع المعرفة
Volume 6, Numéro 1, Pages 404-419
2020-07-01
The Role Of Social Marketing In Enhacing The Dimensions Of Corporates Social Responsibility "case Study The Corporate Of Safina Mostaganem"
Authors : Boudissa Ahmed . Gachi Khaled .
Abstract
This study aimed at identifying the role of social marketing in enhancing the dimensions of Corporate social responsibility; in order to achieve that, we relied on the descriptive analytical approach in which the questionnaire was used as a tool to gather data, in addition, the sample of the study was 50 workers who work in the institution of “Safina” which is considered as a branch of “Metidji Group” that, in its turn, is specialized in producing the food products (relying on cereals), this study found a fundamental result that: there is a statistically significant impact between social marketing and the achievement dimensions of social responsibility at the level of statistical significance (α≤0.05), It was recommended that it is important to apply the concept of social marketing in order to enhance the dimensions of the social responsibility because it is the modern orientation towards marketing.
Keywords
Social marketing ; Dimensions of social responsibility ; corporate of "Safina".
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