les cahiers du mecas
Volume 11, Numéro 1, Pages 219-243
2015-12-31
جودة معلومات الوظائف الداعمة لإدارة علاقات الزبائن
الكاتب : جباري فادية . جباري سعاد . مليكي سمير بهاء الدين .
الملخص
The purpose of this article is to assess the quality of the job information in support of the man-agement of customer relations CRM (Customer Relationship Management in the Regional Direc-torate for insurances Saa Tlemcen and to achieve this goal is to use a quality function deployment for measuring the quality of information supporting these functions (marketing, sales, service), a recent challenge in most institutions of insurance which pays considerably the quality and authenticity of information gained to ensure customer satisfaction and loyalty, and therefore their survival and continuing competitive market.
الكلمات المفتاحية
marketing relationships, customer relationship management, information quality, function, quality function deployment QFD.
مقالات مماثلة
جباري فادية
.
مليكي سمير بهاء الدين
.
ص 25-42.
نجاة بن حمو
.
ص 191-203.
إلياس بوضياف
.
طارق بلحاج
.
ص 465-489.
أحـــمـــد مــيـــر
.
محاذ عريوة
.
زغبة طلال
.
ص 44-59.
