مجلة بحوث الإدارة والاقتصاد
Volume 6, Numéro 2, Pages 801-816
2024-06-20

The Role Of Italian “terroir Products” In Confronting Emerging Crises - The Covid-19 Crisis As A Model –



Authors : Chermat Imad . Kheloufi Aicha .

Abstract

This study aims to know the role of Italian «Terroir products» in confronting various emerging crises such as the Covid-19 crisis, as the purpose of this study is to identify the strategy followed by the actors in overcoming this health crisis that struck the economies of the major countries of the world, and this is from During an analytical study of the reality of Italian «Terroir products» during the epidemic period. The study concluded that despite the closure policy that the world experienced during the Covid-19 crisis, however, Italian «Terroir products» have gained popularity among consumers inside and outside Italy, through the significant increase in the value of exports.

Keywords

Terroir products ; Geographical indication ; Covid-19 ; Crisis ; Italy

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