مجلة بحوث الإدارة والاقتصاد
Volume 6, Numéro 2, Pages 12-31
2024-06-20

The Role Of The Blue Ocean Strategy In Achieving Competitive Advantages A Study On Traditional Food Shops In The State Of M'sila



Authors : Nasri Somia . Lachache Abdelhalim . Debbi Ali .

Abstract

This study aims to highlight the relationship of the Blue Ocean strategy to the competitive advantages of traditional products. To achieve the goal of the study, the theoretical frameworks related to the blue ocean strategy and competitive advantages were presented by Michael Porter; then data was collected based on the interview with the sample of 7 traditional food shops in M’sila, and then the analysis of data using the NVIVO program. The study concluded that the field of traditional food is one of the fields in which competition is considered low, and therefore this field is considered a blue ocean. The study also concluded that traditional food stores in the state of M'Sila focus on the advantage of high quality.

Keywords

Blue Ocean Strategy ; competitive advantage ; traditional cuisine

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