التكامل الاقتصادي
Volume 11, Numéro 5, Pages 427-437
2023-09-30
The Importance Of Export Diagnosis As A Key Determinant In The Algerian Economic Entreprise's Strategy For Entering International Markets - Empirical Study-
Authors : Bouziane Wahiba .
Abstract
This study aims to illustrate the contribution of export diagnosis to the decision being taken by the Algerian economic enterprises to penetrate international markets on the one hand, and the importance of observing the stages related to this process on the other hand. The study crystallizes a conceptual framework for the various aspects of export diagnosis and clarifies the nature of the theoretical relationship between its variables. The study includes 38 exporting SMEs from various sectors of activity. The study also tests the possibility of the impact of export diagnosis on the decisions being taken by the enterprises under study to define the international market access strategy. The study concluded that there is a positive impact of the dimensions of export diagnosis on the decisions taken by the enterprises under study to penetrate international markets.
Keywords
export diagnosis ; penetrate international markets ; impact ; strategy
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