The role of international marketing in entering international markets

Hamla, Aissa; Tahtah, Ahmed

مجلة الأصيل للبحوث الاقتصادية والإدارية
Volume 8, Numéro 1, Pages 209-228
2024-04-30

The Role Of International Marketing In Entering International Markets

Authors : Hamla Aissa . Tahtah Ahmed .

Abstract

the study aimed to identify the importance and role that international marketing plays in entering international markets due to its important place in promoting the country's exports by focusing on identifying the needs of consumers in various foreign markets and working to meet those needs that suit them by focusing on the elements of product development; pricing; distribution and promotion. Through this study, it can be said that international marketing has a very effective role in conquering and accessing international markets as a tool that reveals consumer needs in addition to finding solutions to adapt to different tastes and desires while working to enter new markets after saturation in the local market.Given this status of international marketing, countries, especially developing ones, should strengthen the field of international marketing in institutions and prepare human resources for this.