مجلة الباحث الإقتصادي
Volume 12, Numéro 1, Pages 56-72
2024-06-30

Strategic Alliances Of Institutions Between Motives For Improving Production Performance And Requirements For Entering International Markets: Case Study Of Algerian Cement Industrial Group Gica



Authors : Aouragh Madani . Bouteldja Djamel .

Abstract

This study investigates the role of strategic alliances in enhancing productive performance and facilitating international market adaptation for the Algerian Cement Industrial Group (GICA). Through a detailed examination of GICA's strategic partnerships, this research explores how alliances with international firms have contributed to GICA's operational efficiency, production capacity, and expansion into global markets. Utilizing descriptive-analytical approach and a case study method, the research relied on company documentation and interviews for data collection, the study offers an in-depth examination of GICA’s strategic alliances, their contribution to production enhancement, and international market penetration. Findings indicate that strategic alliances have significantly boosted GICA's production volumes and enabled its successful pivot towards exporting, in response to domestic market saturation. Practically, the research offers insights for industry practitioners on leveraging strategic alliances for competitiveness and growth. Recommendations for future research and policy implications are also discussed, emphasizing the importance of strategic management and environmental sustainability in alliance formation.

Keywords

Strategic Alliances; Cement Industry; Production Performance; International Market Adaptation; GICA.

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