افاق للعلوم
Volume 8, Numéro 3, Pages 235-246
2023-06-05

Means And Techniques Of Innovative Marketing For Public Relations -guerilla Marketing Model-



Authors : Benkhelifa Nawfel . Hasnaoui Mahdia .

Abstract

The current environment of enterprises is characterized by constant and continuous change, which makes them realize the value of excellence in a marketing environment characterized by conflict for survival. This function is entrusted to public relations with economic enterprises because its role is to innovate and design strategies that make it easier for the enterprise to market its products at the lowest cost, creative ways and innovative means, through the geurilla Marketing tool to stand out in the market with the lowest costs and more creative ideas.

Keywords

innovation ; creative marketing ; public relations

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