مجلة علوم الإنسان والمجتمع
Volume 12, Numéro 1, Pages 467-495
2023-03-28
Influencers And Their Marketing Roles In The Era Of Social Media -cognitive Approach To The Concept-
Authors : Benkhelifa Nawfel . Laraba Souraya .
Abstract
We address the importance of influencers in marketing and their reflection on the market share of organizations by highlighting the most important and most famous influencer marketing media, and the importance of the latter in the formation of the phenomenon of influencers and their emergence in a virtual space. - Among the results of the study:the organization’s resort to influencers in marketing has criteria that must be followed, and the Instagram as a marketing platform receives great attention from organizattions that want to promote and introduce their brand, and that the phenomenon of influencers is no longer limited to certain people Rather, their circle expanded to include every person who has the power of influence and delivery of the advertising message.
Keywords
influencers ; marketing ; virtual space ; promotion
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