Cahiers de Traduction
Volume 27, Numéro 1, Pages 88-109
2022-06-17
الكاتب : لزعر زين العابدين . خليل نصر الدين .
Commercial organizations tend to use image ads so as to improve marketing plan and promotion of goods and services on the web, given the fact that image is regarded as more efficient than texts to express the content of ad messages and ensure its arrival to the targeted communityin modern marketing view. This study aims to search for suitable approaches andprocedures to interpret and translate image ads used by commercial organization to promote products and services on the internet and different social media platforms, through an applied study on different samples of image ads. This paper concludes with a set of suggested procedures and strategies towards translating and interpreting image ad phenomenon and improve Algerian commercial entities's marketing performance
: الإعلان الصوري.، التسويق الإلكتروني.،ترجمة الخطاب الإعلاني على الإنترنت.،السوق الإقتصادية الجزائرية.،العولمة الإقتصادية.
بنية محمد
.
بعلي حمزة
.
ص 485-504.
قويدر التومي إيمان
.
فشيت حميد
.
ص 328-347.
بن الحبيب مـحـمد
.
بن تفات عبد الحق
.
ص 115-130.
شلالي الطاهر حسام الدين
.
بن علي محمد
.
ص 236-257.