Revue Etudes en Economie et Commerce et Finance
Volume 9, Numéro 1, Pages 881-908
2020-12-29
The Impact Of Strategic Management Of Intellectual Capital On Achieving Sustainable Competitive Advantage - Case Study (badr) -
Authors : Youb Amel .
Abstract
This study aimed to identify the level of application of strategic management of intellectual capital and its impact on achieving a sustainable competitive advantage at the Bank of Agriculture and Rural Development (BADR) in Skikda. A comprehensive survey method was used for the study population which reached (154) employees. The study reached a high degree of approval for the strategic management of the intellectual capital, and a moderate degree of approval for the contribution of intellectual capital to achieve a sustainable competitive advantage. The problem of attracting competencies and lack of banking service culture.
Keywords
Strategic Management of Intellectual Capital, Sustainable competitive advantage, Bank of Agriculture and Rural Development (BADR) of Skikda, Algeria.
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