مجلة إدارة الأعمال والدراسات الاقتصادية
Volume 7, Numéro 1, Pages 1193-1216
2021-06-07
The Role Of The Intellectual Capital In Achieving The Competitive Advantage: Case Study Of Architectural Studies’ Firm “el Bina”
Authors : Aicha Bensaad . Toual Hiba .
Abstract
This research aim to show the importance of the intellectual capital in the creation of competitive advantage for the organisation .So, it aimed to show this effect empirically by studying it in the construction and architectural studies firm “EL Bina”. In this study a descriptive analytical method was used to reach its objectives after consulting several theoretical references. Then a questionnaire was elaborated that includes (20) statements covering the variables of the research, which was distributed on all the employees of the Firm. To analyse the responses SPSS tool was used. We’ve found that the company's lack of keenness to provide satisfactory incentives for her employees has a negative impact on her achieving a competitive advantage by β = -0.734. For that we recommend that the firm focus more on giving not only material incentives but also encourages her employees and provides psychological, temporal, professional and other kinds of incentives.
Keywords
Intellectual Capital, Competitive Advantage,” El Bina” Firm for construction and architectural studies.
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