Revue des reformes Economique et intégration dans l’économie mondiale
Volume 14, Numéro 1, Pages 166-179
2020-05-29

The Importance Of The Public Relations Officer In The Crises Management At Skikda Port Company



Authors : Youb Amel .

Abstract

This study aims to explore the importance of the public relations PR officer and his impact on crises management at Skikda Port Company. For this, the study opted for a descriptive approach by conducting an elaborated on 24 expressions spread over the officers of the Public Relations Department at this company. Through the field survey and the application of some analysis methods, the results show that the PR officers have effective roles in crisis management, due to their communicative skills and their personal features. Cette étude vise à explorer l’importance de l’agent des relations publiques et son impact sur la gestion des crises à Skikda Port entreprise. Pour cela, l’étude a opté pour une approche descriptive en réalisant un élaboré sur 24 expressions réparties sur les officiers de la Direction des Relations Publiques de cette entreprise. Grâce au sondage sur le terrain et à l’application de certaines méthodes d’analyse, les résultats montrent que les agents de RP jouent un rôle efficace dans la gestion de crise, en raison de leurs compétences communicatives et de leurs caractéristiques personnelles.

Keywords

Public Relations ; Public Relations Officer ; Crisis Management ; Skikda Port Company

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