les cahiers du mecas
Volume 7, Numéro 1, Pages 226-244
2011-12-31
تأثير التعبئة والتغليف على السلوك الشرائي للمستهلك الجزائري دراسة حالة: ملبنة ترافل/ البليدة
الكاتب : بن يمينة كمال . مليكي سمير بهاء الدين .
الملخص
The process of the packaging plays an important and a key role in the marketing of various products especially food products. This process is considered as a necessary tool to facilitate the selling of goods by affecting the behavior of the final consumer. In this context, the paper has been performed on the dairy Tréfle in Blida and attempted to identify the reality of packaging in the enterprise and the packaging contribution of Yoghurt Trefle in the influencing on the purchasing decision of the Algerian consumer, By analyzing the results of a study, which has been performed on a sample of consumers of yoghurt Trefle
الكلمات المفتاحية
packaging, product, consumer behavior, purchasing decision.
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