دراسات العدد الاقتصادي
Volume 8, Numéro 1, Pages 343-357
2017-01-01
Authors : Hadjer Bouakkaz . Houari Maaradj .
The present research seeks to investigate the impact of corporate social responsibility on building brand image in the telecommunication sector; the concept of corporate social responsibility (CSR) has gained extensive consideration in recent years. Nowadays firms are using CSR to build brand image and to establish long lasting relations with its stakeholders. However, the relationship between brand image and corporate social responsibility has not been sufficiently explored .Acase study of leading Telecommunication Company Mobilis was conducted. Hypotheses were developed and all of them were accepted. Results showed that social responsible activities of a firm enhance the brand image.
corporate social responsibility (CSR) , brand image, brand equity
Bouakkaz Hadjer
.
Rahmani Youcef Zakaria
.
pages 73-82.
فاطيمة الزهراء ابن سيرود
.
فيصل توامي
.
ص 40-54.
Kalli Radhia
.
pages 203-222.
Baadj Hachemi
.
Bouakkaz Hadjer
.
pages 28-41.