مجلة اقتصاد المال و الأعمال
Volume 7, Numéro 4, Pages 203-222
2023-12-31

The Effect Of Corporate Social Responsibility Practices On Mobilis Customer Loyalty: A Study Of Direct Influence And Mediating Effects Through Satisfaction



Authors : Kalli Radhia .

Abstract

This research aims to explore the direct impact of Corporate Social Responsibility (CSR) on Mobilis customer loyalty, and the mediating role of customer satisfaction on that impact; The study relied on a descriptive-analytical method, using e-questionnaire as a tool for collecting data from Mobilis company customers, applying convenience sampling technique to reach 1030 customers. For testing the study hypothesis, the researcher used partial least squares structural equation model using SmartPLS4; The main results of the research find out that CSR significantly impacts on Mobilis customer loyalty, and that effect get stronger when satisfaction mediating it.

Keywords

Social Responsibility ; Loyalty ; Satisfaction ; Mediation effect ; Mobilis

Les articles similaires

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

اختبار وساطة ثقة ورضا الزبائن في تأثير جودة الخدمات على ولاء الزبائن باستخدام طريقة المربعات الصغرى الجزئية Smart Plsدراسة حالة وكالة موبيليس فرع غرداية . Testing The Mediation Of Customer Confidence And Satisfaction In The Impact Of Service Quality On Customer Loyalty Using The Partial Least Squares Method Smart Pls -a Field Study About Mobilis Agency In The State Of Ghardaia

مصباح اسماعيل . 
ص 226-243.

The Impact Of Traineeships On Corporate Social Responsibility: The Mediating Role Of Perceived Corporate Reputation (a Case Study Of Sonelgaz Laghouat, Algeria)

Dahou Slimane .  Marfoua Moussa . 
pages 415-426.

المسؤولية الاجتماعية ودورها في تحقيق رضا الزبائن في ظل جائحة كوفيد-19 - دراسة ميدانية لعينة من زبائن شركة موبيليس مدينة البليدة - Social Responsibility And Its Role In Achieving Customer Satisfaction In Within A Covid-19 Pandemic - A Field Study Of A Sample Of Mobilis Customers In Blida -

بسطامي فتحي .  شرقي مهدي . 
ص 20-38.

Formats de citation