أبعاد إقتصادية
Volume 14, Numéro 1, Pages 496-511
2024-06-30
Beyond Financial Metrics: How Do Social Rating Agencies Clarify Corporate Marketing Performance Through Social Responsibility Assessment? Case Study: Societe General Group
Authors : Zidane Karima .
Abstract
This study focuses on the role of non-financial rating agencies in providing comprehensive evaluations of enterprises' marketing performance through the evaluation of corporate social responsibility. These agencies rely on ESG (environmental, social, and governance) standards to provide impartial and objective reporting on how corporate activities affect society and the environment along with financial returns. These valuations are used as a tool for investors and consumers to make informed decisions about investments or purchases. In the case study of Societe General Group, reliance was placed on the documentary analysis of the Foundation's reports available on its website, to analyze social performance assessments and their dashing by various agencies, which inevitably affects how investors and consumers evaluate the marketing performance of the Bank
Keywords
social rating agencies ; marketing performance ; corporate social responsibility ; ESG standards ; societe general group
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