The Reality of Sports Marketing Methods in Algerian Professional Clubs - USMA Club as a Model

Khaled, Djaafar; Borayou, Wassim; Lakrout, Said

مجلة المنظومة الرياضية
Volume 11, Numéro 2, Pages 293-309
2024-09-15

The Reality Of Sports Marketing Methods In Algerian Professional Clubs - Usma Club As A Model

Authors : Khaled Djaafar . Borayou Wassim . Lakrout Said .

Abstract

Abstract: This study aimed to know the reality of applying sports marketing methods in Algerian professional football clubs, during which we relied on the descriptive approach as it is appropriate in such a case, which depends on describing the phenomenon as it is in reality, with a systematic scientific analysis of the answers that we relied on in the interview applied to a model. The study was conducted by USMA club, and the three topics of the interview were about the reality of USMA club management's reliance on sports marketing, as well as the application of sports marketing methods, in addition to the role of sports marketing in raising the market value of the sports club, along with its role in achieving sports results. The most prominent results obtained were the management of USMA club applies the principles of sports marketing in an acceptable manner and relies on some sports marketing methods for financial collection. As for the role of modern marketing methods in raising the market value of the club and achieving results, the result was positive. The more the club relied on sports marketing methods, the higher the value and sporting results were achieved. Keywords: sports marketing. marketing methods. sports club.