دفاتر البحوث العلمية
Volume 9, Numéro 2, Pages 348-359
2021-12-22

Using Sports Marketing Methods By Professional Football Clubs As A Solution To Respect The Rules Of Fair Financial Play Case Of 'paris Saint-germain Club'



Authors : Abdelhak Ali . Belhimer Ibrahim .

Abstract

Based on the case of Paris Saint-Germain club, the main objective of this study was to know the role of sports marketing methods in increasing the financial resources of professional football clubs, by addressing the various means used by clubs, represented in sponsorship contracts, in addition to The services provided by the club store, which can influence the purchasing decision of supporters motivated by loyalty to the club. We concluded that the use of sports marketing methods contributes to creating financial resources that can achieve financially stability for clubs according to the fair financial play rules.

Keywords

sports marketing, professional football clubs, sponsorship, club store, fair financial play.

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