مجلة الدراسات التجارية والاقتصادية المعاصرة
Volume 7, Numéro 2, Pages 16-32
2024-07-20
An Analytical Study Of Recent Trends In Consumer Behavior In Light Of The Development Of Digital Marketing Technologies And The Impact Of The Covid-19 Pandemic
Authors : Alit Nassira .
Abstract
The Covid-19 pandemic and the lockdown and home quarantine measures that it entailed contributed to changing individuals’ consumer habits and the strong emergence of digital shopping and marketing. Digital commerce has witnessed a very great acceleration despite having been in existence for a long time, which requires a forced transformation in existing economic models, which has forced retailers to... Realizing the importance of understanding the motives and obstacles behind this and the inevitability of using digital marketing techniques to make appropriate decisions, exploit opportunities, and avoid threats.
Keywords
Electronic consumer behavior ; E-commerce ; e-marketing ; online shopping ; Covid-19 pandemic
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