مجلة نماء للإقتصاد والتجارة
Volume 8, Numéro 1, Pages 48-64
2024-06-30
The Importance Of Digital Marketing For The Development Of The Tourism And Travel Sector In Algeria: Application Requirements And Obstacles.
Authors : Alit Nassira .
Abstract
The success of tourism institutions is related to their ability to keep pace with technology, employ digital technologies in their activities, and devise new ways to present their products and services. The study concluded with a statement of the importance of electronic tourism marketing to facilitate transactions, activate and promote the tourism sector and improve the image of Algeria as a tourist destination. In order to achieve the previous goals and advance the tourism sector in Algeria, most of the difficulties, especially progress in the structure of information technology and the dissemination of culture among members of society, To accept the idea of commerce and e-tourism, and most importantly, recruit communication sites, influencers and various means of e-tourism marketing.
Keywords
Digital marketing ; Digital tourism marketing ; Digital tourism ; Digital tourism marketing obstacles
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