المجلة الأكادمية للبحوث القانونية والسياسية
Volume 8, Numéro 1, Pages 161-169
2024-03-10

The Role Of Sports Marketing In Achieving Development For Professional Clubs According To Algerian Law



Authors : Rahmoun Tahar .

Abstract

Abstract: The study aimed to comprehend the various laws associated with modern sports marketing strategies. This was achieved through the analysis and exposition of legal texts, such as sports advertising, sports sponsorship, marketing of diverse sales, and the optimal utilization of the club's brand. The objective is to assist professional football clubs in Algeria, whether in local, continental, or international competitions. The optimal implementation of all modern sports marketing strategies is considered an asset for the development and sustainability of the club. This aligns with the goals pursued by major clubs in countries that invest in football across various sports disciplines

Keywords

Keywords: Sports Marketing –Development – Algerian Law.

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