الآداب و اللغات
Volume 7, Numéro 2, Pages 1-5
2012-12-30
Authors : Azzouni Mouloud .
In this paper, I would like to talk about interdisciplinarity as a framework for academic research in the field of discourse studies. I shall focus on multimodal discourse in the form of TV ads’ discourse, though the framework could equally apply to other types of discourse as well. The three questions I shall discuss are, ‘what is interdisciplinarity?’, ‘what is multimodality?’, and ‘what is particular about the discourse of TV ads?’ The paper includes a brief analysis of an Algerian TV ad as an illustration
TV - illustration- interdisciplinarity- discourse
بوسالم أحلام
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عابد يوسف
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ص 117-132.
Yahia Zeghoudi
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pages 74-88.
Sellami Amina
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pages 31-46.
العايب كمال
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زهرة مصطفى
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ص 23-38.
جقيدل السعيد
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شلباك سليمان
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ص 35-67.