مجلة دراسات وأبحاث اقتصادية في الطاقات المتجددة
Volume 10, Numéro 2, Pages 145-169
2024-01-15
Digital Marketing Effectiveness In Stimulating Electronic Commerce: A Case Study On Amazon
Authors : Benzidane Fatma Zohra . Terchani Siham . Zair Wafia .
Abstract
This study explores the effectiveness of digital marketing in stimulating electronic commerce, with a special reference to Amazon. As one of the leading e-commerce platforms globally, Amazon has successfully leveraged digital marketing strategies to drive online sales and business growth. The purpose of this study is to analyze Amazon's digital marketing approach and understand its impact on e-commerce. The study examines various aspects of Amazon's digital marketing effectiveness, including search engine optimization (SEO), paid advertising, and personalization. By evaluating these strategies, the study aims to identify key factors that contribute to Amazon's success in stimulating electronic commerce. Through a comprehensive analysis of Amazon's digital marketing efforts, the study provides insights and best practices that can be applied by other businesses in the e-commerce industry. The findings highlight the importance of optimizing product listings for search engines, utilizing paid advertising channels effectively, and implementing remarketing and personalization techniques. Ultimately, this study contributes to the existing body of knowledge on digital marketing effectiveness and provides practical implications for businesses aiming to succeed in electronic commerce.
Keywords
Digital marketing strategies, Electronic commerce, Amazon
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