مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 8, Numéro 3, Pages 244-260
2023-10-31
The Impact Of Strategic Communication In Decision-making Company Ceos
Authors : Douida Amina . Fathallah Fakia .
Abstract
This study seeks to explain the relationship that business leaders have with strategic communication within their organization as well as the importance they attach to the strategic function of communication in their management process. More specifically, we sought to find out if strategic communication exerts an influence in the decision-making of CEOs. Our approach allowed us to clarify the perceived value of strategic communication within nine organizations headquartered in Canada. Based on numerous scientific works and writings as well as on different theoretical models, then through empirical research, we proceeded to the validation of two hypotheses. 1) communication becomes strategic when it articulates a message and a process leading to the achievement of a business objective and, more particularly, when these messages and processes are governed by the dominant coalition, namely the main senior leaders of the organization. Strategic communication influences the quality and effectiveness of decisions taken in its role of creating meaning, making people understand, bringing projects to fruition port. Thus, strategic communication acts as a mediating function of conciliation between various parties that makes room for dialogue 2) the communication strategic as a management function influences not the decision, but above all, the quality of the transmission and perception of this decision
Keywords
. CEOs ; communications ; corporate ; STRATEGIC COMMUNICATION
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