مجلة الإبداع
Volume 13, Numéro 1, Pages 579-598
2023-06-06

The Suitable Marketing Plan’s Direction For Islamic Banking Windows In Algeria.



Authors : Foura Roumaila . Lellouchi Mohamed .

Abstract

This paper highlights the necessity of turning the direction of marketing Islamic banking windows from the aim of attracting local savers and monetary mass of the parallel side, to the real aims and purposes of Islamic banking and the wide range of solutions offered by Islamic banking instruments in Algeria. It points out also the necessity of joining efforts to narrow the gaps of awareness and the misconceptions about Islamic banks and windows, especially that worldwide countries are shifting to Islamic banking. Thence, a fallacious marketing direction would mislead the development plan and increases the trust issues of customers.

Keywords

islamic windows ; islamic banks ; marketing ; algeria

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