مجلة الإدارة والتنمية للبحوث والدراسات
Volume 13, Numéro 1, Pages 807-827
2024-06-01

Marketing Communications Mix In The Islamic Windows Of Conventional Banks Case Study: Maisarah Islamic Banking Services Window



Authors : Achour Iman . Ghedjati Abdelhamid .

Abstract

This study aims at highlighting the importance of marketing communications mix in promoting products and services of Islamic windows in conventional banks and gaining trust of customers. This study is based on case study methodology where it showcases the experience of Maisarah Islamic windows of bank Dhofar about different communication strategies and tools to promote their Islamic banking products and services. The study shows how the marketing communications mix of Maisarah Islamic window contributed in boosting sales and attracting new customers along with increasing the awareness on its Islamic banking products and services in the market.

Keywords

Islamic banking window ; conventional banks ; marketing communications mix

Les articles similaires

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

تحليل وتقييم المزيج التسويقي للخدمات المصرفية الإسلامية باستخدام عملية التحليل الهرمي Ahp "حالة المصارف الإسلامية الجزائرية" "analysis And Evaluation Of The Marketing Mix For Islamic Banking Services Using The Analytical Hierarchical Process (ahp). "the Case Of Algerian Islamic Banks

وكال عمر .  مصطفاوي الطيب . 
ص 149-169.

منتجات وخدمات التمويل المصرفي الاسلامي داخل البنوك الاسلامية والشبابيك دراسة مقارنة لمصرفي البركة والبنك الوطني الجزائري- Islamic Banking Finance Products And Services Inside Islamic Banks And Windows A Comparative Study Of Al Baraka Bank And National Bank Of Algeria-

غربالي عبد الحميد .  دقيش جمال . 
ص 201-228.

Adopting Islamic Windows Within Traditional Banks As A Means Of Transition Towards Islamic Banking In Malaysia. Analysis Of Malayan Banking Berhad's Experience

Benbaibeche Selmane . 
pages 331-343.

Formats de citation