مجلة مالك بن نبي للبحوث والدراسات
Volume 4, Numéro 2, Pages 38-58
2022-12-31

Investigating The Visibility Of Foreign Languages On Commercial Signs In Algeria: A Comparative Study Between French And English The Case Study Of Tiaret



Authors : Adlaoui Abdelkader .

Abstract

In an attempt to better understand attitudes toward the use of foreign languages in Algeria, this paper aims to investigate the use of French and English languages as a means of advertisement in Algerian commercial spaces. The study opts for a questionnaire addressed to fifty female and male customers through a random selection. The research sets itself as the task of describing Tiartians ‘attitudes toward the presence of English and French languages in the commercial public sphere (public signs), used as a means of advertising and interaction. The findings of this research reveal that the French language dominates the commercial spaces as a means of advertising and interaction. It is also found that people do not pay attention to the written forms of public signs. This research ends up with recommendations and implications for further research.

Keywords

Foreign language ; global language ; advertisement ; business ; public signs

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