مجلة الإقتصاد الجديد
Volume 13, Numéro 1, Pages 590-610
2022-03-15
دور التسويق الرقمي في تحسين صورة العلامة- دراسة حالة علامة موبيليس
الكاتب : ساكت فاطمة الزهراء . قادري نورية . شلابي مختارية .
الملخص
The aim of this study is to try to find out the extent of the application of digital marketing by Algerian institutions and specifically the Organization of Moblis and from there the extent to which the impact of this application on the image of its brand. After analysis using the statistical packages program spss we found that some aspects of digital marketing are applied to Moblis, as the effect of this application has been shown positively on the image of the brand. From there, we recommend the need to increase support and intensification of online advertising campaigns, especially on the website of the foundation, increase communication through email and virtual communities, pay more attention to phone calls and also develop text ing strategies.
الكلمات المفتاحية
Digital Marketing, brand Image, Mobilis Telecommunications Corporation
مقالات مماثلة
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خالدي نعيمة
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عروسي نجود
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مغراوي محي الدين عبد القادر
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