Revue d’Économie & de Gestion
Volume 5, Numéro 1, Pages 18-31
2021-12-17
Authors : Bouda Nabil . Akkarene Rim .
The objective of this study is to determine the direct and indirect consequences of consumer’s commitment to the brand, which is recognized as an essential ingredient of successful long-term relationships. In order to achieve this main objective, a questionnaire was administered to a sample of smartphone users. The exploratory and confirmatory analysis attests to the reliability and validity of the measurement scales, and the descriptive and explanatory analyses of the results, using the regression method, allowed us to determine that the commitment represents a main antecedent to the brand repurchase.
Commitment ; Attitude ; Behavior ; Brand loyalty
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Gouacem Narimane
.
Attallah Lahcen
.
pages 884-903.
محمد نذير حاج سليمان
.
ص 378-390.
عتيق عائشة
.
ستي سيد أحمد
.
بوزيان العجال
.
ص 219-233.