Revue algérienne d'économie et gestion
Volume 15, Numéro 1, Pages 871-890
2021-06-30
Authors : Mouloudj Kamel . Bouarar Ahmed Chemseddine .
The purpose of this study was to examine relationships between word of mouth (WOM); environmental awareness; attitude towards green products (ATGP); and intention to purchase green products (IPGP). The research employs a survey-based method. Using a 19-item questionnaire and convenience sampling method, the data were collected from 226 students enrolled at a university of Algiers (3) in Algeria. Multiple and simple linear regression was used to test the proposed hypotheses. The results show that the WOM; environmental awareness and ATGP have a significant positive impact on consumer’s IPGP. Moreover, WOM has a positive impact on both environmental awareness and ATGP; also, environmental awareness has a significant positive impact on ATGP.
Attitude ; Awareness ; Behaviour ; Communication ; Eco-friendly
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Akkarene Rim
.
Bouda Nabil
.
pages 27-38.
جوال محمد
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بودي عبد الصمد
.
ص 1147-1167.
Benahmed Assia
.
pages 1035-1046.