مجلة الإقتصاد الجديد
Volume 12, Numéro 2, Pages 168-185
2021-01-15
Authors : Amri Aicha .
The study aimed to examine the impact of personal selling on customer purchasing behavior. To achieve the objectives of the study, hypotheses were formulated and tested on a sample of the targeted community consisting of 57 respondents. The questionnaire, therefore, was distributed and collected the data through a 5points Likert scale. The results of the study showed that personal selling have a positive and significant impact on consumer purchasing behavior. Also, the results showed that salespersons possess the ability to attract consumers in a compelling and eye-catching style, which contributed to strengthening his endeavor to satisfy consumer services.
Personal selling, Customer, Purchasing behavior
Amri Aicha
.
pages 140-152.
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
بعلوج بسمة
.
صالح السعيد
.
ص 474-487.
Mohamed Elamine Kerrouche
.
Aicha Amri
.
pages 74-84.