مجلة بحوث الإدارة والاقتصاد
Volume 1, Numéro 3, Pages 12-26
2019-09-30
How Nestle Applied Shared Value Creation In Agriculture Sector Achieving Sustainable Agriculture And Making More Profit «nestle Model»
Authors : Ishak Kherchi . Mohamed Fellague . Samira Ahlem Haddou .
Abstract
This paper explains how Nestlé used shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, Environmental sustainability and Water field. We found that applying shared value concept by nestle make agriculture more sustainable and leads for business value.
Keywords
Sustainable agriculture, Shared value creation, Business value, Environmental value, Social value
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