مجلة تنافسية المؤسسات الصغيرة والمتوسطة
Volume 1, Numéro 2, Pages 87-98
2019-12-31
How Nestlé Used Shared Value Concept In Agriculturesector To Support Small Farm Entrepreneurs
Authors : Ishak Kherchi . Samira Ahlem Haddou .
Abstract
This paper presents a new approach to support small entrepreneurship in agricultural sector using shared value concept, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value.The authors analyze a single case study of Nestlé company. We found that all three pillar of shared value concept used by nestle company support small farm entrepreneurship achieving social and business value simultaneously. This single case study provides an entrance to support small entrepreneurship business; however, more research is needed to find other entrances to support small entrepreneurship.The paper has practical implications that relate to the design of shared value model. We provide new practical and useful concept that support small entrepreneurship.
Keywords
Creating shared value, small entrepreneurs,agricultural sector,creating shared value, Nestlé company
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