الريادة لاقتصاديات الأعمال
Volume 6, Numéro 1, Pages 42-51
2020-01-15

The Impact Of Social Networks (facebook) On Consumer Purchase



Authors : Meziane Abdelkader . Salah Mohamed . Tahraoui Douma Ali .

Abstract

This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take information from Facebook and whether that activity influences consumer purchase intention.Regression analyses conducted on the results from a survey of 500 of the biwoichrat page Facebook users that suggests to use like button, location,E-wom ,check-in service and the share button.the variables likes ,Electronic word of mouth and Sharings have positive effect on consumers’ purchase intention.Place notification ,Friends likes did not have positive effect on consumers’ purchase.

Keywords

purchase intention- E-wom- Facebook- Social Media Marketing.

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