Revue LAROS
Volume 9, Numéro 2, Pages 480-488
2017-09-01
La Rhétorique Au Service De La Publicité Essai D'analyse D'une Image Publicitaire Fixe
Auteurs : Sayah Mohamed .
Résumé
Being convinced that behind the deceptive evidence of the perception of an advertising image was concealed, certainly a real complexity. which, to be dissipated. obliged the researcher had opted for this object of study to go beyond The polysemy or the density of this artistic work, in an attempt to elucidate the genesis of mechanisms of meaning and persuasion. Through an attempt to analyze an Algerian advertisement, we have tried to demonstrate that Without the use of concepts and processes emanating from other approaches, as rhetoric, sociolinguistics, pragmatics or psycholinguistics, The advertising that has until only benefited front semiotic analyzes. would never have exceeded the status Ofan opaque entity With a dominant aesthetic.
Mots clés
Image-Advertising-Meaning-Multidisciplinarity-Communication.
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