مجلة الإقتصاد و المجتمع
Volume 9, Numéro 9, Pages 40-55
2013-10-05
The Relationship Between Corporate Strategy & Corporate Social Responsability A Case Study On Zarqa University
Authors : Al-taee Mohammed .
Abstract
Corporate strategy and Corporate social responsibility are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically, we can see that Corporate strategy is associated with Corporate social responsibility, such as attracting valuable employees as well as enhancing the company image and reputation. This research presents a theoretical and practical review that demonstrates the association between social strategy and Corporate social responsibility Based on the literature and a case study of Zarqa university through the seeks to enrich the discussion on the strategic management of social responsibility and contribute to the literature on Corporate Social Responsibility as well as Strategy This article will explore the concept and the nature of corporate social responsibility (CSR) with an eye toward understanding its component parts by a pyramid of corporate social responsibility . Next, we plan to relate this component parts to adoption of CSR practices by Zarqa university. Finally, we present our conclusions to Stimulate Zarqa university leaders to take care and consider the importance of these issues in the future and propos some expected issues for further researches to stimulate other researchers to prepare researches on this important subject.
Keywords
corporate strategy; corporate social responsibility(CSR).
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