مجلة الرسالة للدراسات الإعلامية
Volume 8, Numéro 2, Pages 11-21
2024-06-30

Algerian Women’s Vlogs: A Critical Analysis

Authors : Rahmouni Loubna .

Abstract

Algerian women’s uses of video-blogs is increasing, especially in personal blogging, and the transfer of details of daily life to others, this is largely related to the great attractiveness of social media platforms, especially visual ones. This study came to reveal the representations that Algerian women bloggers have about themselves, Thus, they market their image through videos published on YouTube and Instagram, the number of which is in the analysis sample 100 videos from 20 blogs, by invoking the theory of impression management by its owner Erving Goffman. The results showed that the women blogger in Algeria focus on building their self-impressions with their audience on physical aesthetic standards, with a clear neglect of moral, educational and pedagogical standards.

Keywords

self impression ; blogs ; vblogs ; Algerian women bloggers