افاق للعلوم
Volume 9, Numéro 4, Pages 86-96
2024-09-29
The Effectiveness Of Electronic Integrated Marketing Communications (e imc) In Mobile Phone companie-atm Mobilis-algeria
Authors : Bekhouche Bilal .
Abstract
In the current digital era, marketers are presented with fresh challenges and prospects when it comes to promoting their products or services. Electronic Integrated Marketing Communications (E IMC) emerges as a marketing approach that leverages electronic media to captivate customers and facilitate their engagement with brands through digital platforms. This piece underscores the significance of E IMC for both marketers and consumers, while delving into its influence on firm sales. Additionally, the study seeks to pinpoint the disparities between traditional IMC and E-IMC methodologies. It also delves into the diverse forms of E IMC, their efficacy, and their impact on firm sales. The research methodology encompasses gathering data from a specific sample of Mobilis customers and subjecting it to analysis using various statistical tools and techniques. The study's discoveries will furnish marketers with valuable insights into the efficacy of E IMC in accomplishing marketing objectives.
Keywords
E IMC ; digital marketing ; The Effectiveness ; ATM Mobilis
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