مجلة دراسات وأبحاث اقتصادية في الطاقات المتجددة
Volume 11, Numéro 1, Pages 225-249
2024-07-15
The Role Of Human Resources Training In Achieving Outstanding Marketing Performance In The Hotel A Case Study Of The Tourist Complex "hammam Chellala" In The City Of Guelma.
Authors : Bennia Mohamed . Messaoud .bouabdallah .
Abstract
The aim of this study was to clarify and highlight the role of human resources training in achieving marketing performance from the perspective of a sample of employees at the tourist complex "Hammam Chellala" in the city of Guelma. To achieve this goal, a descriptive method was used in the study, with three independent variables (training programs, trainers, and trainees) and one dependent variable (marketing performance). Thirty questionnaires were distributed, and the study found a set of results, including the most important one, which is the statistically significant positive impact of all study variables (training programs, trainers, and trainees) in achieving marketing performance in the institution under study.
Keywords
Human resources, training programs, trainers, trainees, marketing performance.
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