التكامل الاقتصادي
Volume 12, Numéro 2, Pages 368-382
2024-06-30
The Role Of Big Data Analytics In Enhancing Banking Financial Services
Authors : Hassini Djazia . , Bouharoua Zoura .
Abstract
Abstract: This study aims to uncover the role of big data analytics in improving financial services, contributing to the development of methods by which financial institutions manage their activities, . Among the study's findings: analyzing large amounts of data enables a deeper understanding of customer behavior and market trends By utilizing big data, financial institutions can enhance service delivery by customizing offers and products according to individual customer needs Additionally , advanced data analytics allows for improved risk management and financial security by detecting ptencial risks and fraud
Keywords
Keywords: big data; financial services; customer experience; risk management
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