مجلة الدراسات الاقتصادية المعاصرة
Volume 9, Numéro 1, Pages 319-332
2024-06-30

Analyzing Consumer Attitudes Towards Internet Of Public Wifi And Mobile Connectivity: A Case Study At The Faculty Of Economics Campus In Setif 1 University



Authors : Bouchareb Nasser .

Abstract

Nowadays, internet connectivity is vital for daily activities and communications within educational institutions. The aim of this study is to explore consumer attitudes towards Public WiFi and Mobile Connectivity at the Faculty of Economics Campus, Setif 1 University in order to gain valuable insights that can guide strategic choices and improve user experiences. Research methodology involved hypothesis testing and statistical analysis focusing on factors such as: internet speed; duration and limitations on its use; reliability; security/privacy concerns. The study confirmed a positive attitude about Public WiFi based on its availability for free and dependability, though it has occasional speed and coverage limits. On the other hand, Mobile Connectivity was faced with issues regarding speed variation, unpredictable reliability and discrepancy in terms of coverage stretches across different parts of campus. Different attitudes towards Public WiFi and Mobile Connectivity indicated that users had varied preferences and experiences. Recommendations include upgrading infrastructure for Public Wi-Fi, addressing unreliability issues in Mobile Connectivity as well as raising awareness concerning security threats present in public WiFi networks.

Keywords

Consumer attitudes ; Internet services ; Mobile Connectivity ; Public WiFi ; Faculty campus

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