مجلة الإستراتيجية والتنمية
Volume 14, Numéro 2, Pages 226-248
2024-07-01
Navigating The Future Of Competitive Intelligence With Conversational Artificial Intelligence
Authors : Dahmane Bounoua Senouci . Chouam Bouchama .
Abstract
This article evaluates the potential of AI conversational assistants such as ChatGPT and Bard as decision support tools in the field of competitive intelligence (CI). It examines the advantages and disadvantages of these AI systems for collecting, analyzing, and disseminating relevant information for CI. The study involved asking questions to both ChatGPT and Bard, covering theoretical aspects and practical applications of CI in state and corporate contexts. The results show that both AIs demonstrated a solid theoretical understanding of CI concepts, but struggled to provide detailed advice on implementing CI strategies. Although they displayed acceptable performance in information gathering and strategy formulation, they encountered difficulties in providing specific operational guidance. Overall, this study highlights the potential advantages and limitations of ChatGPT and Bard for CI, underscoring the importance of a prudent and responsible use of these technologies.
Keywords
Competitive Intelligence ; Artificial Intelligence ; Conversational Artificial Intelligence
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