Revue Les Cahiers du POIDEX
Volume 13, Numéro 1, Pages 221-239
2024-06-30
Exploring The Effectiveness Of Using E-platforms In Promoting Tourist Destination– An Analytical Study Of Namlatic & Algeria Tours E-platforms
Authors : Kara Ahlem . Chemma Nawal . Benahmed Saadia .
Abstract
Abstract: This study aims to highlight the importance of using electronic platforms as a modern technique in promoting Algeria tourist destinations, and making them preferential by local and foreign tourists. In order to realize this study, we use a descriptive approach that deals with the definitions of tourism, e-tourism, and e-platforms and their effectiveness in promoting tourist destinations. The study is also based on the analytical study approach, by analyzing the Algeriatours & Namlatic platform. The study concluded that e-tourism should be exploited through e-platforms, which were a promotional tool for Algeria's tourism sector. Furthermore, it recommended encouraging sales through e-platforms should be encouraged by reducing taxes and fees.
Keywords
e-Platform ; e-tourism ; e-promotion ; Algeria Tourist
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