مجلة البحوث القانونية و الاقتصادية
Volume 7, Numéro 2, Pages 830-857
2024-06-28

The Impact Of Perceived Quality And Perceived Value Of The Brand On Purchase Intention: A Case Study On A Sample Of Consumers Of Iris Brand Electronic Home Appliances In Saida



Authors : Fellah Mohamed . Baghdad Bey Ghali .

Abstract

This study aimed to highlight the role that perceived quality and perceived value play on the purchase intention of the Algerian consumer for home electrical products of the IRIS brand. To achieve the objectives of the study and test its hypotheses, reliance was placed on the descriptive analytical approach that is appropriate for this type of study, so that a questionnaire was distributed to a sample. A random sample consisting of (144) individuals, and analyzed using the SPSS program The study found that the factors of perceived quality and perceived value have a significant impact on the consumer’s purchase intention home electrical appliances compared to the rest of the factors influencing the purchase intention. It also showed that there is a strong relationship between perceived quality and perceived value. Finally, the study recommends the need to pay great attention to the dimensions of the perceived quality of the brand’s products, and to maximize the perceived value in order to enhance customer loyalty.

Keywords

perceived quality, perceived value, purchase intention, customer loyalty

Les articles similaires

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

Strategies To Reduce The Perceived Risk Of Consumers When Making A Purchase Decision Of A New Car -a Survey Study On A Sample Of Consumers From The City Of Constantine-

Alit Nacira .  Merdaoui Kamel . 
ص 852-878.

التسويق الالكتروني وأثره على تحسين الأداء التسويقي للمؤسسات الاقتصادية دراسة حالة مؤسسة " Iris" E-marketing And Its Impact On Improving The Marketing Performance Of Economic Entreprises -case Study Of " Iris" Company Le Marketing électronique Et Son Impact Sur L'amélioration Des Performances Marketing Des Entreprises économiques - Etude De Cas De La Société "iris"

عبد الحفيظ حسام الدين . 
ص 143-155.

Effect Of Word-of-mouth Communication On Consumers' Brand Image And Purchase Intention: Empirical Study In The Wilaya Of Bejaia

Akkarene Rim .  Bouda Nabil . 
pages 27-38.

Formats de citation