مجلة بحوث الإدارة والاقتصاد
Volume 6, Numéro 2, Pages 711-731
2024-06-20
Factors Driving The Use Of Technology In The Algerian Hospitality Sector
Authors : Fernane Djamila .
Abstract
The aim of this study was to examine the reliability and validity of the DAVIS (1989) technology acceptance model (TAM) in the context of up market hotels in Algeria. The results obtained partially validate the causal relationship between the different dimensions of the model and show that the perception of ease of use has a very significant impact on the use of new information and communication technologies among employees in this sector.
Keywords
Technology use model ; Top-of-the range hotels ; Structural Equation modeling
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